“The future is already here — it's just not evenly distributed,” said the science fiction writer William Gibson, who coined the term “cyberspace.” That characterization may well apply to “digital coupons,” found online and increasingly on mobile phones. They represent anywhere from 0.5% to 5% of all coupons, which are still dominated by the paper coupons typically distributed through newspaper freestanding inserts (FSIs). But with the decline of newspaper readership and the emergence of ...

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