THE GS1 DATABAR HAS become almost ubiquitous on paper coupons, but what about the growing number of digital coupons available online and on mobile phones? “Digital coupon [bar-coding] standards for the industry are under development,” said Alan Williams, vice president of application development for Ahold USA, Landover, Md., and co-chair of the Joint Industry Coupon Committee. Meanwhile, whether digital coupons use the traditional UPC-A bar code, the DataBar or something else depends on ...
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