THE GS1 DATABAR HAS become almost ubiquitous on paper coupons, but what about the growing number of digital coupons available online and on mobile phones? “Digital coupon [bar-coding] standards for the industry are under development,” said Alan Williams, vice president of application development for Ahold USA, Landover, Md., and co-chair of the Joint Industry Coupon Committee. Meanwhile, whether digital coupons use the traditional UPC-A bar code, the DataBar or something else depends on ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.