QUINCY, Mass. — By responding to an online survey, shoppers of Stop & Shop here and sister Ahold USA company Giant Food, Landover, Md., helped the chains select “New Smarter Package” as the name of their recently introduced ground beef packaging, said Andrea Astrachan, vice president of consumer affairs for both chains. Customers who belong to both chains' “Grocery Advisory Board” (GAB) — approximately 12,000 shoppers — were asked in an online survey for feedback on names for the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.