Starting Wednesday, Foursquare is offering a feature for retailers called Local Updates designed to entice customers to retail outlets via their mobile phones, according to several reports. Merchants can send Local Updates — such as promotions, pictures or a text message — to loyal customers who have checked in to a store multiple times and are in its vicinity. Merchants can create the updates for free in Foursquare's self-service tool. More Foursquare news: ...

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