NEW YORK — Despite the exceptional success it has enjoyed with loyalty cards in its home market in the United Kingdom, Tesco will continue to steer clear of them at the 110 small-format Fresh & Easy Neighborhood Market stores it has opened in three Western U.S. markets since November 2007. “Analysts have been predicting we would [invest in loyalty cards] for quite a while,” said Doug Rutledge, chief information officer for Fresh & Easy Neighborhood Market. “But it's not one of our ...

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