Since launching one of the industry’s first loyalty marketing programs in 1993 at his one-store independent operation, Green Hills, owner Gary Hawkins has become a loyalty maven. His advanced loyalty marketing strategy earned his Syracuse, N.Y.-based store national recognition in 2001 from Inc. magazine as “The Best Little Store in America.” The basis for that strategy is data. “Many retailers gather loyalty data,” Hawkins said. “The key difference ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.