While most food retailers only look at the efficiencies that a piece of in-store technology can realize, Rudy Dory likes to also consider the psychological impact it can have on customers. Take self-checkout systems. “We have found that some shoppers think self-checkout is faster than regular checkout because they control the transaction,” said Dory, owner of 22,000-square-foot Newport Avenue Market, a single-store IGA Plus operation in Bend, Ore., opened in 1991. ...

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