MARSH TO ENHANCE SHOPPER CARD DATA INDIANAPOLIS — Marsh Supermarkets, which operates 102 stores, announced that it has partnered with analytic services firm Spire, Monroe, Conn., to enhance its ability to leverage shopper card data and generate actionable insights across the chain. The partnership aims to “incorporate not only the rich buying behavior from our loyalty card, but also attitudinal data that describes how our households engage with us,” said Mark Heckman, vice president of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.