For a grocer, Marv Imus, 48, is a self-confessed tech geek who spends hours a day dissecting data about shopping trends to get a clearer idea of what shoppers are buying at his one-store operation, Paw Paw Shopping Center, Paw Paw, Mich. And yet Imus, president of the family-owned store, is really not very different from his father, James Imus, who founded the store in 1947 and at age 89 can still be found cutting cases and stocking shelves. "Technology just gives me the ...

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