One of the hottest retail technology applications this year is price optimization. A trio of application vendors are making headway with grocers, even in a recessionary economy, albeit with systems that have become more affordable. In many cases, the software is being sold on a software-as-a-service (SaaS) basis. “Price optimization is available to mid-tier and small-tier grocers,” said Nikki Baird, analyst and co-founder of Retail Systems Research, Miami. “It's not just for the big guys ...

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