WEST SACRAMENTO, Calif. — Raley’s here has partnered with Boston-based BzzAgent, the social marketing arm of Dunnhumby, to develop what the chain calls the first online advocacy platform aimed at enhancing a grocery retailer’s new loyalty program. Raley’s has linked its six-month-old loyalty program, called “Something Extra,” with the advocacy program, dubbed Something Extra Try-It, which was launched in December. Customers who initiate a Something ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.