SPRINGFIELD, Mass. — Led by a yearlong test conducted by Big Y here, a number of food retailers are participating in a program to replace manufacturers' paper coupons with paperless discounts redeemed electronically at the POS. According to program manager Unicous Marketing, Chicago, 23 food retailers operating about 2,200 stores have committed to participate by this summer in the program, which offers consumers manufacturer-funded “EZ-PIC paperless coupons” that are promoted on retail ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.