NEW YORK — Roundy’s Supermarkets has found “significant ROI” in the corporate price optimization system it has employed over the past two years for base price changes at its 165 stores, said Jason Benish, vice president of pricing and strategic initiatives for Milwaukee-based Roundy’s Supermarkets. In a study of price optimization’s effect on 10 categories at test and control stores, the chain found “the [trend] lines diverged” for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.