By far the shopping cart technology with the most traction in the food retailing industry is the Scan It! device available in about 250 Stop & Shop and Giant Food stores operated by Ahold USA, Quincy, Mass. Housed in a portable handheld scanner from Motorola, Holtsville, N.Y., and driven by software from Modiv Media, Quincy, Mass., Scan It! allows loyalty card shoppers to scan and bag all of their purchases and pay at the checkout without additional scanning; it also delivers targeted ...

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