There’s no doubt that the health and wellness movement has helped swing the consumer pendulum back towards simplicity and authenticity. One only has to look at the recent backlashes over “pink slime” and cochineal bug extract to understand the power of the shift as demand for clean ingredient lists, local foods and artisan items moves to the fore. The changeover fails to reflect practical reality, however. A more reliable picture can be found in any supermarket: Tally ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.