What makes a shopper loyal to a particular store? Retailers have been trying to answer that question forever. These days, with consumers able to buy food staples at any number of different outlets — drug stores, convenience stores, mass merchants, clubs and, yes, supermarkets — food retailers have been searching more urgently for ways to hold on to their shoppers. Since the late 1980s, many retailers have made use of loyalty cards, typically offering store discounts to shoppers who ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.