PHOENIX — Sprouts Farmers Market here has selected Mercatus Technologies, Toronto, to assist in its digital communications.

“We partnered with Mercatus because of their deep understanding of the transformation requirements we face in the grocery industry,” said Steve Black, chief information and marketing officer of Sprouts, in a statement.


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


In a recent interview with SN related to Sprouts' winning the SN's 2013 Retail Excellence Award, Black said, “Our customers can expect to be able to access our content any time, anywhere. You have to take care of your customer across the entire spectrum.”

Mercatus said it will help Sprouts relaunch iOS and Android mobile apps and a website that adapts to any web-ready device. Customers will be able to access to features such as the weekly ad, shopping lists, recipes and digital coupons. Online ordering will be introduced for holiday special orders.

“By unifying their digital channels into the Mercatus Platform, Sprouts will deliver a unique shopping experience to their customers,” said Sylvain Perrier, president and chief executive officer of Mercatus.

Read more: Sprouts Wins Retail Excellence Award

Suggested Categories More from Supermarketnews