VILLANOVA, Pa. — A research study on shopper attitudes toward self-checkout systems suggests that some shoppers may feel self-conscious about using the technology in the presence of another user, and that retailers should manage store layout and advertising to address shoppers' concerns. The study, funded by Villanova University here, examined whether a shopper's ability to comfortably and effectively use self-checkout equipment is affected by the presence of other shoppers using adjacent ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.