BRANDON, S.D. — In this slow-paced part of the Midwest, near the intersection of South Dakota, Minnesota and Iowa, most customers still get their grocery ads via the newspaper, TV and radio. Even so, Brent Bosch, general manager and co-owner of Sunshine Foods, a 12-store family-owned retailer here, felt change in the wind. Over the past few years, he noticed his stores were losing touch with their No. 1 target audience — time-pressed, working moms age 25 to 50, who were less ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.