Supervalu has gained considerable stature in the food industry as one of the leading distributors of products — the proverbial "middleman" — to about 4,500 independent stores and its own 1,400 corporately owned stores operated under nine banners. What's becoming increasingly clear is Supervalu's additional role as a middleman of information, channeling mission-critical data about products and promotions from suppliers to its headquarters and then sharing ...

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