MONTVALE, N.J. — The alliance of eight independent sales and marketing agencies here under one umbrella organization has been enabled by their joint use of syndicated data and technology platforms, the members said at a formal launch last week. The eight agencies have formed BeaconUnited, which seeks to preserve the local know-how of the independents and add national scale. “Every member of this group has made a significant investment to form a network of technology and a team of analysts ...
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