LUBBOCK, Texas — Until two weeks ago, shoppers who wanted to play United Supermarkets’ high-value, instant-win game had to be at their home and log on to their desktop or laptop computers. Now, smartphone users can play the popular game anytime, anywhere. It’s all thanks to the launch of an iPhone app that interacts with “Red Hot,” an annual summer-long game in which shoppers earn tickets each time they shop. Each ticket has a code that can be entered ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.