LAST JUNE, AT THE U Connect Conference in San Antonio, Greg Menz, enterprise solutions architect for Kroger Co., said the company was able to scan the GS1 DataBar (the stacked omnidirectional version) on loose produce stickers throughout its divisions. However, only 4% of the produce DataBars were being scanned, because for many items Kroger did not have a global trade item number (GTIN) in its POS file that corresponded to the DataBar. Many produce suppliers, complained Menz, were lax ...

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