When Wegmans Food Markets began synchronizing product data with its suppliers about six years ago, the Rochester, N.Y.-based chain expected “a seamless flow of information, and the elimination of errors and disruptions,” said Kristin Andersen, project manager for Wegmans, in a session at the U Connect conference in June. “We were really excited.” Data synchronization of product attributes between retailers and suppliers has been heralded as a way for trading partners to use the same ...

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