GARDENDALE, Ala. — The Retailer Owned Food Distributors & Associates (ROFDA) here, a cooperative of independent food wholesalers, endorsed the use of a web-based product recall system from Recall InfoLink, Boise, Idaho.

Recall InfoLink provides standardized messages, automated communications, inventory tracking and reports for compliance efforts. The system has been deployed at ROFDA members Affiliated Foods of Amarillo, Associated Grocers-Baton Rouge, Olean Wholesale Grocers and Associated Grocers of the South. Other members are expected to implement the system later this year.


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“Our members that have implemented the Recall InfoLink system report vastly improved recall execution, which helps them protect not only the brand reputations of their retail owners and supplier partners but more importantly the end consumer,” said Francis Cameron, president and chief executive officer of ROFDA, in a statement. “The solution is comprehensive and easy to use, so our grocers can quickly and effectively remove potentially harmful product from the supply chain.”

ROFDA announced in May that it was adopting track-and-trace technology from ReposiTrak, owned jointly by international food safety consultant Leavitt Partners and retail technology provider Park City Group, Salt Lake City.

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