Power 50 Profile Ranking: 37 Title: president and CEO Company: The Kellogg Co. Key Developments: Nutrition profiles have been improved for foods marketed to kids What's Next: Keeping a lid on prices to consumers as commodity costs soar Snap, Crackle and Pop! — the ageless Rice Krispies elves — are on a health kick these days. The familiar breakfast cereal has been reformulated to meet Kellogg’s Global Nutrient Criteria, which were announced a year ago to firm up the company’s ...

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