Power 50 Ranking: 35 Title: President and CEO Company: The Kellogg Co. Key Developments: Shifted strategy to cater to recessionary spending. What's Next: Identify $1 billion in annual cost savings by 2011. Froot Loops, Apple Jacks and other kids’ favorites are getting a boost of fiber, thanks to a new Kellogg Co. directive set to improve children’s health. David Mackay, president and chief executive officer of the Battle Creek, Mich., cereal maker, announced last month that ...

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