Power 50 Ranking: 33 Title: CEO Company: ConAgra Foods Key Developments: New brand identity campaign connecting ConAgra to the brands it markets. What's Next: More emphasis on shopper marketing. Chef Boyardee, Swiss Miss and Healthy Choice are highly recognizable brands, but most people don’t associate them with ConAgra Foods. “The research showed there was a great deal of respect and appreciation for our brands, but there really wasn’t a clear identity for ConAgra,” Gary ...
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