MILWAUKEE — Citing heightened price competition and difficult comparisons — including sales aided by the Green Bay Packers’ march to the 2011 Super Bowl — Roundy’s Supermarkets said comparable-store sales fell by 2.1% in the fiscal first quarter. The retailer said it expects the sales slowness to continue for the foreseeable future, and lowered its estimated comps for the fiscal year to a decrease of 0.5% to 1.5%. Previous forecasts said comps would be flat ...
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