It’s not what kind, but how much. In October 2012, Mintel Research Consultancy studied 34 brands across 13 high-volume food and beverage categories and sought to determine what consumers look for when reading package labels and what, if any, food, beverages or ingredients their families were trying to consume less of or avoid. Food and beverage manufacturers will gain insight into consumer attitudes and purchasing habits and learn where to allocate time, energy and money when researching and developing product formulations.

Past studies have looked at overall data regarding sweeteners at the industry and category levels, but this study goes even deeper at the brand level. In this white paper, leading brands within three product categories—soda, yogurt and bread—will be examined to represent a larger cross-section of consumer points of view.