Visitors from the U.K. who have spotted one of Wal-Mart’s recent price-comparison ads in the U.S. might do a double take — the ads are quite similar to the “price guarantee” ads the company has been running for some time to promote its Asda banner in England. “Asda’s price guarantee has been a phenomenal success for them,” noted Natalie Berg, global research director at London-based Planet Retail. “They are definitely taking some elements ...

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