The natural products industry is filled with humble beginnings. Cascadian Farms started on a few acres of land in Washington’s Upper Skagit Valley. Amy’s Kitchen was originally headquartered in the founders’ barn. Honest Tea began as a school project for then-graduate student Seth Goldman. The best new ideas still come from small start-ups. Somewhere, someone is making wasabi pickles, or agave-sweetened cream soda. Of course, not all of the products succeed. In order ...

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