On the Floor: PLMA Show 2012

A breakfast presentation served store-brand cereal.

A first-ever Pet Care Pavilion put the spotlight on store-brand pet food and supplies.

According to PLMA, nearly 60% of the $20 billion spent each year on pet food is spent at supermarkets, drug stores or mass merchandisers.

The Whole Paws brand from Whole Foods was among the products featured in the Pet Care Pavilion.

Inter-American Products, Kroger's private-label division, included noodles in its display.

Inter-American Products also showed off some cheese and spices.

Store brands produced in France and other countries were on display.

Safeway's Lucerne private-label division exhibited at the show.

Lucerne presented its carbonated soft drinks.

Attendees were served frozen store-brand pizza.

An exhibitor prepares pizza for attendees.

Whole Foods Co-CEO John Mackey delivered the keynote.