WEST DES MOINES, Iowa — Hy-Vee has expanded its store-brand craft beer brand with a winter seasonal. Snow Drift is the second seasonal to make its debut under the Baraboo private-label line. A fall brew, Bonfire Marzen Ale, preceded it. A spring/summer brew is up next. Snow Drift is a black India Pale Ale described as a “blend of caramel and chocolate malts and bold German hops.” The seasonals join three year-round flavors that launched over the summer: Red ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.