NEW YORK — Corporate brands are on track to achieve penetration on par with Europe during the next decade, with share growing from less than 20% in the U.S. to 25% to 30%, forecasts Rabobank’s Food and Agribusiness Research Group. Retailer brands have grown 6% over the past five years, which Rabobank attributes to innovation and investment of brand management by retailers; consumer perception of value; and retail consolidation increasing store-brand penetration and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.