SUNBURY, Pa. — Weis Markets here will let a consumer create its next private-label ice cream flavor.
Under the just-launched Facebook promo, contestants can enter their submissions by “liking” the Weis Facebook page, and completing an entry form by Feb. 17.
Among the info requested: the name of their flavor; the type of ice cream used; and if any other ingredient, like peanut butter cups, are used.
“Be the next Flavor Creator,” Weis states in marketing ...
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