4. Testing Shopper Knowledge
SCARBOROUGH, Maine — Hannaford Supermarkets quizzed shoppers on how much they know about private label. A “price check quiz” featured at Hannaford.com let shoppers see for themselves how much they can save by switching to private label. “We’d like you to switch, but how much do you really save?” Hannaford said in promotional materials. The quiz featured two questions comparing a national brand to a private label. Players were asked to guess ...
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