8. Potluck Dinner at ShopRite
KEASBEY, N.J. — Wakefern Food Corp.’s ShopRite banner found a way to promote private-label among shoppers looking for tasty meals at value prices. It created Potluck, a blog panel located on ShopRite.com (blog.shoprite.com). Potluck is a community of food enthusiasts who post recipes, reviews and cooking demonstrations using ShopRite private-label products. Originally launched with 12 panelists, Potluck now has 14 bloggers who reside in each of ShopRite’s trading areas ...
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