LUBBOCK, Texas — United Supermarkets has leveraged the NuVal nutrition scoring system to encourage shoppers to switch to its store brands. Every Tuesday is dubbed “Trade Up Tuesday,” when it compares the NuVal scores of a national brand to its private labels. Today, it compared Green Giant Broccoli and Zesty Cheese, which has a NuVal score of 25, to Food Club Chopped Broccoli, with a NuVal score of 100. “It's Tuesday, and that means it's time to Trade ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.