SUNBURY, Pa. — Chocolate Covered Strawberry is the newest private-label ice cream flavor sold under the Weis Quality brand.

The flavor was submitted by Heather Simmons of Muncy, Pa., who won Weis Markets’ Be the Next Flavor Creator Contest.

Simmons was one of 400 entrants who submitted suggestions to Weis Markets’ Facebook page. The company narrowed the field to the top three flavors which also included S’mores ice cream and Chocolate Peanut Butter Pretzel ice cream. More than half of voters (51%) selected Chocolate Covered Strawberry ice cream.

Weis unveiled the new flavor during an ice cream social at its Muncy, Pa. store Friday. In addition to having Simmons’ flavor sold in all 164 of its stores, Weis awarded her one year’s supply of Weis Quality Ice Cream.