BOISE, Idaho — WinCo Foods debuted a store brand this week with milk and bottled water as the first products.


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The private-label milk “is replacing our old Hy-Top milk and for now it is mainly coming from the same farms. But by taking over the label, we'll be able to guarantee satisfaction ourselves and keep prices as low as possible!” WinCo said on its Facebook page.

Customers voiced their support for the change on Facebook.

“It's good! I was super excited to see a WinCo brand on the shelves!!” said one fan.

WinCo told fans to expect more private-label products soon.

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