“We see more and more brands moving online, both with their own websites and through other websites like Amazon,” says Janica Lane, partner at Partnership Capital Growth.
A reminder of just how powerful online shopping has become came just weeks ago, when statistics compiled by IBM found that Cyber Monday turned into the biggest shopping spree to date with estimated online sales topping $1.6 billion, up more than 30% from a year ago. The numbers reflect an increasingly digital-driven consumer base that food retailers need to cultivate. Janica Lane, partner at Partnership Capital Growth, San Francisco, thinks food and beverage brands are poised to become a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.