“We see more and more brands moving online, both with their own websites and through other websites like Amazon,” says Janica Lane, partner at Partnership Capital Growth.
A reminder of just how powerful online shopping has become came just weeks ago, when statistics compiled by IBM found that Cyber Monday turned into the biggest shopping spree to date with estimated online sales topping $1.6 billion, up more than 30% from a year ago. The numbers reflect an increasingly digital-driven consumer base that food retailers need to cultivate. Janica Lane, partner at Partnership Capital Growth, San Francisco, thinks food and beverage brands are poised to become a ...
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