Just like new moms contemplate breast versus bottle, retailers have an important choice to make about infant feeding. Should they merchandise infant formula on the shelf, or, as part of a growing loss-prevention trend, behind the customer service desk or even in locked displays? Or, as one major retailer has done, affix security tags to product packaging?
The merchandising dilemma comes at a time when infant formula is one of the top five supermarket products linked to organized retail ...
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