Just like new moms contemplate breast versus bottle, retailers have an important choice to make about infant feeding. Should they merchandise infant formula on the shelf, or, as part of a growing loss-prevention trend, behind the customer service desk or even in locked displays? Or, as one major retailer has done, affix security tags to product packaging? The merchandising dilemma comes at a time when infant formula is one of the top five supermarket products linked to organized retail ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.