Mark D. Dopp, SVP, regulatory affairs and general counsel, American Meat Institute Country-of-origin labeling could be an opportunity minus the “M-word”: mandatory. Meat and poultry processors voluntarily provide information when the market reflects demand for such information. Experience, however, tells us that COOL isn’t important to most consumers. USDA used to offer voluntary COOL but no company used it because there was no demand for it. Since mandatory COOL started ...

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