Hass Avocados From Mexico, Michelob Team Up
Dec 19, 2007 8:00 AM
GARDEN CITY, N.Y. — Hass Avocados from Mexico, linking up with Michelob brands, has underscored the appeal of pairing guacamole and beer for holiday parties. In-store promotions throughout December offer customers a significant discount if they buy three Hass Avocados from Mexico and a six-pack or more of Michelob beer: They’ll receive two dollars off the total purchase. The promotion is supported with a three-week radio campaign in key markets. Specially designed “Celebrate the Season” POS materials, featuring images of Michelob beer alongside a bowl of guacamole and a Hass Avocado from Mexico, are available to retailers.
Read More of Today's Headlines
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Most Viewed News
Retail Analytics
Brian Ross
In This Week's Viewpoints
David Orgel:
Answering the Big Question: What Will 2009 Bring?
Mark Hamstra:
Time for Supermarkets to Showcase Nutrition













