“So as consumers are being more adventurous and looking for more engaging flavor, in our category they’re finding that in the brown mushrooms,” says Mike Stephan, director of sales at Monterey Mushrooms.
When it comes to mushrooms, it’s not all about white buttons anymore. “In the past six years, I’ve noticed that the cremini mushrooms [have] become a lot more popular. I think people were buying more white button but then they’re buying more cremini now. They really like them. I think there’s more awareness,” said Soren Huber, produce buyer at MOM’s Organic Market, a 10-store natural grocer based in Rockville, Md. Perhaps more importantly: ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.