“So as consumers are being more adventurous and looking for more engaging flavor, in our category they’re finding that in the brown mushrooms,” says Mike Stephan, director of sales at Monterey Mushrooms.
When it comes to mushrooms, it’s not all about white buttons anymore. “In the past six years, I’ve noticed that the cremini mushrooms [have] become a lot more popular. I think people were buying more white button but then they’re buying more cremini now. They really like them. I think there’s more awareness,” said Soren Huber, produce buyer at MOM’s Organic Market, a 10-store natural grocer based in Rockville, Md. Perhaps more importantly: ...
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