Produce departments continue to offer great opportunities for cross-merchandising, as long as retailers remain selective
It's only natural that shelf space in the produce department is some of the most coveted real estate in the store. The department's vibrant colors, prominent location and perception of health and freshness can all help boost the appeal of almost any item merchandised there, and generate incremental sales. In recent years, non-core produce products have been slowly trickling into produce departments. It's a great area for growth, as long as department managers are sure to keep the focus on ...
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