Well-run demo programs can overcome customer misconceptions and provide a lasting boost to produce department sales
As tough economic times have worn on, many shoppers have been preparing more meals at home in an effort to save money. Combine that trend with the growth of the health and wellness movement during the past decade, and one would guess that the past few years have been a bonanza for retail produce departments. But, produce departments may be taking too much for granted. Sure, everyone knows that healthy diets involve a lot of fruits and vegetables, but customers may be at a loss when looking ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.