To further highlight local items across the store, New York-based Fairway Market plans to put out a monthly guide with product descriptions and recipes.
Available in stores, the guide will call out some of the 2,000 local products available in produce, fish,, dairy, bakery, specialty and other departments. In particular, the guide will describe how items were grown or made, such as fruits and vegetables that are grown organically, eggs that are 100% animal welfare certified, and bakery items that are made in-store daily.
“We know that our customers care about what they eat and where it comes from,” Bill Sanford, interim CEO, said in a press release. “There is truly wonderful food being harvested and crafted by family farmers, local fishermen, small artisan food-makers, bakers and roasters right here in our own backyard. You can find the best of it in this new monthly food-lovers' guide, and of course, in all our stores.”
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