ORLANDO, Fla. — U.S. consumers may understand that fruits and vegetables are good for them, but the produce industry is allowing several misconceptions to fester in the media and in the public consciousness, and it's holding back industry growth. This argument was one of the key themes of Produce Marketing Association President and Chief Executive Officer Bryan Silbermann's state of the industry presentation here at the annual PMA Fresh Summit convention and expo. “In spite of all the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.